top of page
Upside Journal


The Counterintuitive Power Of ‘As If’ For Leading Through Change And Uncertainty
Imagining the world “As If” may be one of the core strategic tasks for leaders who want to create new products, markets, or industries.
Nathan Furr
Nov 1, 20246 min read


The Unexpected Benefit Of Plan C
Laying out Plan C, with a dose of courage and resolve, can help us make it through Plan B to a better and more powerful outcome.
Nathan Furr
Sep 6, 20243 min read

The Secret To Courageous Decisions: A Conversation With Top CEOs
Courageous decisions can change our life, career, and companies. Why then are they so hard to make? We can use tools to face the uncertainty
Nathan Furr
Aug 16, 20245 min read

AI Feels Terrifying: Three Steps To Turn Fear Into Opportunity
In a podcast recently with one of the leading HR consulting firms, our host shared that AI is creating increasing anxiety for many...
Nathan Furr
May 7, 20243 min read


New Year Doubts? How To Overcome Self Doubt
It’s so hard to get started on something new, or worse, something uncertain. Maybe you have been thinking about that idea, project, or...
Nathan Furr
Feb 6, 20245 min read


How To Overcome Your Fear Of What's Next
Anxiety is the new normal in a world of change. But there are tools to help you and your team feel calm and make forward progress.
Nathan Furr
Nov 29, 20234 min read
bottom of page