“The future will belong to companies whose senior executives remain calm.”
McKinsey Quarterly December 2008
"The single biggest predictor of executive success is how do you deal with ambiguity"
Sam Yagan, cofounder, SparkNotes and OkCupid; former CEO, Match.com
Our framework provides a guide for meeting every phase of uncertainty.
REFRAME
Leaders who frame the current transformation or crisis as navigable will inspire and motivate teams to do their best work.
PRIME
Great leaders prepare self and situation by understanding their “risk profile” and by creating islands of certainty.
DO
Taking action is one of the best ways to resolve uncertainty. Basing action on values, small experiments and cognitive flexibility ensures brilliant decisions and moving forward.
SUSTAIN
Encourage yourself and your team through undesirable surprises and setbacks by frustration management practices and dynamic leadership involving emotional hygiene, reality check and serendipity.
REFRAME
PRIME
DO
SUSTAIN
We offer a variety of modules to best suite your needs:
David Hornik, Founding Partner, Lobby Capital
Who we are
Trainings are led by Nathan and Susannah, co-authors of The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown (HBR Press)
Nathan R. Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others. He is also the father of four children.
Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. She founded a women's clothing line and is currently cultivating a biointensive garden as part of a larger hope accelerator in Normandy. She is the mother of the same four children as Nathan.
