The single biggest predictor of executive success is how you deal with ambiguity.
Sam Yagan, Co-founder, SparkNotes and OkCupid; former CEO, Match.com
A framework for every phase of uncertainty
Reframe
Enable perspective shifts. Identify both the uncertainty and possibility in any unknown.
Prime
Prepare, consider your landscape, and enable satisfying outcomes when its time to act.
Do
Fast learning and adaptation. There are better ways than others to act in uncertainty.
Sustain
Become resilient and find energy and direction through surprises and setbacks.
The future will belong to companies whose senior executives remain calm.
McKinsey Quarterly
What experience works best for you?
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Training Partners
Nathan and Susannah, co-authors of The Upside of Uncertainty (HBR Press)
Nathan R. Furr
Professor of Strategy and Innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling books include The Innovator's Method, Leading Transformation, and Innovation Capital. He works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others. He is also the father of four children.
Susannah Harmon Furr
Entrepreneur, Designer, Art Historian, and Contrarian. Susannah is currently cultivating a biointensive garden as part of a larger Hope Accelerator project in Normandy where she runs diverse retreats for individuals and teams. She is also the mother of four children.
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