Uncertainty is what possibility feels like on the way in.
It rarely feels that way at the time. A Harvard-published guide, a four-phase framework, and 42 tools for the stretch before it resolves.
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Most of us weren't taught how to navigate the unknown.Good news is you can learn.
We help individuals, leaders, and teams build the skills to make decisions without complete information, move through change, and find the opportunity inside the unknown.
Programs based on our Harvard-published guide for uncertainty
Strategies, inspiration, and tools you need to find confidence through inevitable plot twists.
Reframe
Uncertainty causes natural discomfort and can limit your perspective.
Reframe tools help you embrace the unknown as the origin of possibility.
Prime
Uncertainty becomes manageable when you prepare yourself for it.
Prime tools encourage routines, self-knowledge and a portfolio of projects for satisfying action.
Do
Uncertainty creates fight, flight or freeze response.
Do tools promote fast learning and adaptation, dispelling ambiguity and building courage. Each step is a valuable discovery.
Sustain
Despite our efforts, things will still “go wrong.”
Sustain tools bring energy and resilience, acting as fuel on the journey from Uncertainty to Possibility.
Start with three tools
Tell us what you're facing and we'll name the three tools for it.
The research behind the framework
The framework came out of hundreds of interviews and years of research in psychology, innovation, and behavioral economics.
Across all of it, the people who found their way through weren’t the ones who felt certain. They were the ones who had something to do next. That’s what the 42 tools are, gathered into the four phases of the journey from uncertainty to possibility.
Explore our framework
Beautifully demonstrates that uncertainty is the essence of life. Nothing could be more important!
Uncertainty is here to stay. The Upside of Uncertainty will help you learn to take advantage of it instead of fear it.
From readers
The mere fact that the framework exists made me look at uncertainty as manageable. Deeply powerful realization.
The stories bring it to life. Everything is very relevant, useful and compelling.
With The Upside, I can move mountains, dream bigger, and live a happier, more productive life.
A book I wish I had been offered when starting my adult life.
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